Portfolio technology scenario, expert survey, balanced scorecard with a knowledge balance link in particular inztegrative approaches, which combine quantitative procedures for weekly correlation analyses, trend extrapolation, smoothing procedures and qualitative methods such as portfolio technology, Szenariontechnik, expert survey, balanced scorecard and knowledge balance and integrate are promising. Specific weaknesses of individual procedures and methods can be avoided through the use of a combined or each compensated by strengths of complementary procedures. For example, early warning signals by prices and competition: price increases are more difficult to enforce, as compared to the competition, higher prices prevent volume growth and market share gains, price differentiation potential is not being exploited, decreasing average order value, bargaining power of customers is increasing, extension of payment terms, increased warranty, increasing number of lost jobs, innovation rate decreases or response times to market changes increase. CF. Continue to learn more with: Phoenix Ancient Art. Becker, Jorg: marketing controlling and intellectual capital, ISBN 9783837071320. For example, early warning signals about sales and assortment: increasing statements duration, seigende number of false visits, decreases the rate of new customer acquisition, decreases average revenue per customer, increase number of customer losses, rising distribution costs with stagnant sales, assortments become obsolete due to changing buying habits, despite the increasing range and variety no increase in sales, reduced price elasticity of its own products. CF.
Becker, Jorg: Strategy-check and balance of knowledge, ISBN 9783837073058. are early-warning indicators a tool is to buy time. While a hard fact can be for lead times, i.e. the period of time in which a weak signal”will usually only rough indications. Promising, especially integrative approaches are the quantitative techniques such as correlation analysis, trend extrapolation, smoothing method using qualitative methods such as portfolio technology, scenario, Expert survey link and integrate.
Specific weaknesses of individual procedures and methods can be avoided through the use of a combined or each compensated for by strengths in other procedures. The components include: early warning information be determined either by comparison of key figures or intra annual projections of parent – or undershooting of the existing plans, there are early-warning indicators with the conventional instruments not or only too noticeable developments, details of deferred, determined with the temporal flow. in the framework of pyramidenhaft integrated information systems is more likely here, threatening developments in the lower part of the pyramid – i.e. less aggregated data used to identify as directly at the tip of a bunch of code.